Online advertising is one of the active and most popular methods for the advertiser to promote their business or products.
To do this they need a platform or network to advertise their products or business. And those ads are shown on online platforms like Blog, Newspaper Portal, and many more.
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As a blogger, you may know that along with Google Adsense, there are so many Ads platforms to publish this kind of ad on your blog and they will pay a good amount of money for it.
One of the most popular platforms is Infolinks. And this post is about the comparison between these two ads network.
Some prefer text ads, some prefer display ads and it depends on the advertiser who spends money on the ads networks.
With easy setup, easily managed, user-friendly interference and most commonly if we consider the popularity then Google Ads network is the top ads network in comparison to others. Google ads provide you with all kinds of ads like display ads banner ads text ads
While info ads are the distinctive contextual ads network that provides an alternative to traditional display ads
Infolinks vs AdSense: Minimum Traffic Requirement
Before applying to any ad network, you need to consider whether your site meets its minimum traffic requirement. This is because ad networks want to ensure they can deliver quality ads to your visitors and generate revenue for themselves and you.
AdSense is known for having a strict approval process and high standards for publishers. You need a well-established site with original and valuable content, a clear navigation structure, a privacy policy, and decent traffic. You need to have no specific number of visitors or page views, but generally speaking, the more, the better.
Some sources suggest you should have at least 1000 visitors per day or 30000 page views monthly to get AdSense’s approval.
Infolinks, on the other hand, has a much more lenient approval process and no minimum traffic requirement. You can apply to any site if it does not contain adult, gambling, or illegal content. Infolinks claims that they accept 99% of the applications and approve sites within 48 hours.
Infolinks vs AdSense: Revenue Share Percentage
Another important factor to consider when choosing an ad network is how much revenue share they offer publishers. This is the percentage of the total revenue generated by the ads displayed on your site that you get to keep.
AdSense offers a very competitive revenue share percentage of 68% for content ads and 51% for search ads. This means that if an advertiser pays $100 for an ad displayed on your site, you will get $68 or $51, depending on the type of ad. AdSense also pays publishers in US dollars, which is convenient for most publishers.
Infolinks offers a slightly lower revenue share percentage of 65% for all ads. This means that if an advertiser pays $100 for an ad displayed on your site, you will get $65 regardless of the type of ad. Infolinks also pays publishers in US dollars but offers other payment options such as PayPal, Payoneer, eCheck, ACH, and bank wire transfers.
Infolinks vs AdSense: Ad Quality
The quality of the ads displayed on your site can affect your user experience, reputation, and earnings potential. You want to ensure the ads are relevant, engaging, and safe for your visitors.
AdSense is known for having high-quality ads that match your site’s content and context. AdSense uses advanced algorithms and machine learning to deliver personalized and targeted ads to your visitors based on their interests, location, device, and browsing history.
AdSense also has strict policies and guidelines for advertisers and publishers to ensure that the ads are appropriate and compliant with industry standards.
Infolinks also has quality ads relevant to your site’s content and visitors. Infolinks uses smart algorithms and natural language processing to analyze your site content and keywords and deliver contextual ads that match them. Infolinks also has policies and guidelines for advertisers and publishers to ensure that the ads are suitable and respectful.
Infolinks vs AdSense: Publisher List
The publisher list of an ad network refers to the number and variety of publishers that use their service. This can indicate how popular, reliable, and trustworthy the ad network is among publishers.
AdSense is one of the world’s most widely used and trusted ad networks. It has over 2 million publishers across various niches and categories. Some popular and successful AdSense publishers include Mashable, The New York Times, Forbes, CNN, The Guardian, TechCrunch, BuzzFeed, Huffington Post, Wired, Lifehacker, and many more.
Infolinks is also a popular and trusted ad network among publishers. It has over 100,000 publishers across various niches and categories.
Some well-known and successful publishers that use Infolinks include HubPages, eHow, Investopedia, IGN, PCMag, CNET, HowStuffWorks, and many more.
Infolinks vs AdSense: CPM and RPM Rates
CPM (cost per mille) and RPM (revenue per mille) rates are metrics that measure how much money you can earn from displaying ads on your site per 1000 impressions (views). CPM is what advertisers pay to display their ads on your site, and RPM is what you earn from it.
AdSense has variable CPM and RPM rates depending on various factors such as your niche, traffic quality, traffic location, ad format, ad placement, seasonality, and competition. However, some sources estimate that the average CPM rate for AdSense ranges from $0.5 to $5, and the average RPM rate ranges from $1 to $10.
Infolinks also has variable CPM and RPM rates depending on similar factors as AdSense. However, some sources estimate that the average CPM rate for Infolinks ranges from $0.1 to $1, and the average RPM rate ranges from $0.5 to $5.
Infolinks vs AdSense: Payments and Earnings Report
An ad network’s payments and earnings report refers to how often they pay publishers, how much they pay them, and how transparent they are about their earnings.
AdSense pays publishers monthly via check or direct deposit once they reach the minimum payment threshold of $100.
AdSense also provides detailed and accurate earnings reports that show how much you earn from each ad unit, each page, each site, and each country. You can also track your real-time performance metrics, such as impressions, clicks, CTR (click-through rate), CPC (cost per click), and RPM.
Infolinks pays publishers monthly via PayPal, Payoneer, eCheck, ACH, or bank wire transfer once they reach the minimum payment threshold of $50. Infolinks also provides comprehensive and reliable earnings reports that show how much you earn from each ad unit, each page, each site, and each country.
You can also monitor your real-time performance metrics, such as impressions, clicks, CTR (click-through rate), CPC (cost per click), and RPM.
Verdict
As you can see, both AdSense and Infolinks have advantages and disadvantages when monetizing your site with ads. There is no definitive answer to which one is better for you, depending on your specific situation and goals.
However, If you have a high-traffic site with quality content and want to maximize your earnings potential with high-quality and personalized ads that match your site theme and user intent, then AdSense might be a better option.
Suppose you have a low-traffic site with niche content and want to diversify your income sources with innovative and contextual ads that complement your site layout and user experience. In that case, Infolinks might be a better option for you.
Of course, you can also try both ad networks and see which performs better. You can even use them together as long as they do not interfere with each other or violate any policies or guidelines.
The best way to determine which is better for you is by testing and experimenting with different ad formats and placements and optimizing them according to your results.
This article helped you compare AdSense and Infolinks and decide which is best for you. If you have any questions or feedback, please comment below.
FAQs
Can I use both AdSense and Infolinks on my site?
Yes, you can use both AdSense and Infolinks on your site if they do not interfere with each other or violate any policies or guidelines. However, you should be careful not to overload your site with too many ads, as this can negatively affect your user experience and SEO ranking.
Which ad network pays more: AdSense or Infolinks?
There is no definitive answer to this question, as it depends on your niche, traffic quality, traffic location, ad format, placement, seasonality, and competition. However, generally speaking, AdSense tends to pay more than Infolinks due to its high-quality and personalized ads that match your site theme and user intent. It has higher CPM and RPM rates. In some cases, Infolinks might pay more than AdSense. It has innovative and contextual ads that complement your site layout and user experience.
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