Pinterest is a powerful visual search engine and social media platform that can help businesses and personal brands increase their online presence and drive more website traffic.
However, you must submit your website to Pinterest to take full advantage of the platform. Not only will this confirm that you are the site owner, but it will also give you access to advanced features such as rich pins and analytics.
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In this step-by-step guide, we’ll show you how to register your website on Pinterest in just five minutes.
Step 1: Register a Pinterest business account.
Registering a Pinterest Business account is the first step to getting your website featured on Pinterest. To do this, visit the Pinterest Business website and click the “Sign up as a business” button.
You will then be asked to enter your business name, email address and password. You will then need to confirm your account by clicking on a link in an email sent to your provided email address.
When setting up the account, ensure the company name matches the website’s name. This will make it easier for users to find your website when they search for your brand on Pinterest.
Step 2: Claim the website
Once you have a Pinterest Business account, you can verify your website by going to the settings menu and selecting “Claim your website” under the “Claim” option.
You will then be prompted to enter your website URL and select a verification method.
Several verification methods are available, including HTML file upload, meta tag and DNS. The simplest and most popular method is meta tag verification, which involves adding a small piece of code to the head section of the website’s HTML code.
Once the code is added, you need to click on the Pinterest “Verify” button to complete the process.
Step 3: Add the Pinterest tag to your website.
After verifying your website, the next step is to add the Pinterest tag to your website. This will allow Pinterest to monitor your website’s performance, such as the number of pins, repins, and clicks.
To add the Pinterest tag, log into your account and go to the “Settings” menu. Under the “Claim your website” option, you will find the “Pinterest Tag” option.
When you click on it, you will get a code snippet that you need to paste into the “Head” section of your website’s HTML code. You must add the code snippet to all the website pages, not just the homepage.
Step 4: Create a Pinterest profile
Once you’ve verified your website and added the Pinterest tag, it’s time to create a Pinterest profile for your website. This way, users can find your website when they search for your brand or relevant keywords on Pinterest.
When creating your profile, optimize it for search by using relevant keywords in the profile name, bio, and board names. Also, make sure the profile picture matches your website branding.
Step 5: Create Rich Pins
Rich Pins are a feature that allows you to add additional information to your pins, such as pricing, availability, and ingredient lists. This can increase the visibility of your pins and drive more traffic to your website.
Several types of Rich Pins are available, including those related to products, recipes, and items.
To create Rich Pins, you need to submit a request by visiting the Rich Pins Validator and entering the URL of your website’s page containing the relevant information.
Once your request is approved, you can use Rich Pins on your website, which automatically updates when the information changes.
Step 6: Promote your website on Pinterest
Promoting your website on Pinterest is crucial to increase traffic to your website. There are several strategies to promote your website on Pinterest, including:
Use hashtags and keywords: be sure to include relevant hashtags and keywords in your pin descriptions and board names to increase the visibility of your pins.
Collaborate with other users: Connect with other users in your niche and collaborate on message boards or groups of message boards. This can help increase your visibility and drive more traffic to your site.
Paid advertising: You can use Pinterest’s Promoted Pins feature to reach a larger audience and increase traffic to your website.
Step 7: Monitor your website’s performance on Pinterest
To ensure your website is performing well on Pinterest, it’s essential to monitor its performance. To do this, log into your Pinterest account and view the analytics in the “Website” section. You can see metrics like the number of repins, clicks, and impressions here.
Step 8: Optimize your website for Pinterest.
Optimizing your website for Pinterest is an important step to increase traffic to your website. Several strategies can be used to optimize your website for Pinterest, including:
Creating eye-catching images and videos: Make sure your images and videos are high quality and visually appealing. This will help increase the visibility of your pins.
Write meaningful captions and descriptions: Make sure your captions and descriptions are engaging and contain relevant keywords.
Use Schema Markup: Schema markup is a type of code that can increase the visibility of your Rich Pins.
Conclusion
Submitting your website to Pinterest is an important step to increase your online visibility and drive more traffic to your website. Following the steps outlined in this guide, you can have your website on Pinterest in as little as five minutes.
Additional resources
Using Pinterest for Business: A Beginner’s Guide
The ultimate guide to Pinterest SEO
How to develop a marketing strategy on Pinterest
With these resources, you can learn more about using Pinterest to drive traffic to your website and grow your business.
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