How to Find Zero Search Volume Keywords that Generate Traffic

Are you looking for How to Find Zero Search Volume Keywords that Generate Traffic? Yes, you are in the right place. If you are a marketer or business owner, you know the importance of researching keywords to increase traffic to your website. Keywords are the terms people type into search engines to find the information they are looking for, and using the right keywords can help your website rank higher in search engine results and attract more targeted visitors.

However, not all keywords are created equal. Some keywords have a high search volume, meaning that many people search for them, while others have a low or no search volume, meaning that hardly anyone searches for them. In this post, we will discuss how to find keywords with zero search volume that can still generate traffic for your website.

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What are keywords with zero search volume?

Keywords with zero search volume are terms or phrases that have no or very little search traffic. These keywords may not be popular or widely used, but they can still be useful for driving traffic to your website. For example, you run a small e-commerce store that sells handmade jewellery. You may not rank for high-volume search terms like “jewellery” or “handmade jewellery,” but you can still attract visitors by targeting more specific low-volume search terms like “handmade gemstone earrings” or “handmade pearl bracelets.”

Why zero search volume keywords?

There are several reasons why you should use keywords with zero search volume:

Low competition: keywords with low search volume often have low competition, meaning fewer websites try to rank for them. This makes it easier for your website to rank higher in search results and attract targeted traffic.

Niche markets: keywords with low search volume can be especially useful if you target niche markets or specific products and services. For example, if you sell artisan cheese, you may not rank for high-volume keywords like “cheese,” but you can attract visitors by targeting more specific low-volume keywords like “goat cheese” or “raw milk cheese.”

Long-tail keywords: keywords with zero search volume are often long-tail keywords, which are more specific and less competitive than short-tail keywords. Long-tail keywords can be more effective at generating targeted traffic because they are more closely related to what people are searching for.

Here’s how to find keywords with zero search volume:

Use keyword research tools. Many can help you find keywords with low search volumes. Some popular options include Google’s Keyword Planner, Ahrefs, and SEMrush. With these tools, you can enter a starting keyword and get a list of related keywords, along with their search volume and competition level. You can filter the results to show only keywords with a search volume of zero.

Search for long-tail keywords:

long-tail keywords are more specific and less competitive than short-tail ones, making them a good option for keywords with zero search volume. To find long-tail keywords, you can use keyword search tools or try typing the main keyword into a search engine and looking at the suggested keywords at the bottom of the page.

Use keyword modifiers.

Keyword modifiers are words or phrases that can be added to a source keyword to make it more specific and targeted. For example, adding “best,” “review,” or “comparison” to a source keyword can help you find keywords with zero search volume that are more likely to attract visitors.

Look for keywords with low competition.

Even if a keyword has some search volume, it can be a good option if the competition is low. You can use the keyword research tools to find keywords with a low competition or use the “exact match” option in Google AdWords to see how

Check your competitors’ positions:

Another way to find keywords with zero search volume is to check your competitors’ positions. You can use tools like Ahrefs or SEMrush to see what keywords your competitors are ranking for and how much traffic they get from them. You can then focus on similar keywords with little or no search volume and try to win some of that traffic yourself.

Use feedback from your customers:

If you have an established business, you will likely have a lot of customer feedback in the form of reviews, testimonials, and emails. Examine this feedback and look for common themes or phrases that customers use to describe your products or services. These terms can be low-volume keywords that you can leverage to get more targeted traffic.

Consider local keywords:

if you are a local business, you should consider local keywords when searching for zero search volume keywords. Local keywords include a city, state, or region and can be useful for attracting visitors looking for products or services in a specific location.

Conclusion:

Keywords with low search volume may not be as popular as those with high search volume, but they can still be valuable for driving targeted traffic to your website. Using keyword research tools, searching for long-tail keywords, using keyword modifiers, and considering local keywords, you can find keywords with zero search volume that will help your website rank higher in search results and attract more targeted traffic.