Why Was My Google Adsense Account Cancelled?

Your Google AdSense account may have been cancelled due to policy violations, such as invalid clicks, copyright infringement, or deceptive practices. In this post, we are going to elaborate on everything with a solution.

Google Adsense is one of the most popular and lucrative ways to monetize your website or blog. It allows you to display relevant ads from Google’s network of advertisers and earn money when your visitors click on them. However, not everyone can enjoy the benefits of Google Adsense. Sometimes, Google may suspend or cancel your Adsense account for various reasons, leaving you with no income from your site.

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If you have ever faced this situation, you may wonder what happens when Google suspends your Adsense account, why it happened, and how to fix it. In this article, we will answer these questions and provide some tips on avoiding Adsense account suspension in the future.

What Happens When Google Suspends Your Adsense Account?

When Google suspends your Adsense account, it means they have detected some violations of their policies or terms of service on your site or in your ad traffic. Depending on the severity and frequency of the violations, Google may take one of the following actions:

Disable ad serving:

Google will stop showing ads on your site or app until you resolve the issue. You will still have access to your Adsense account and dashboard, but you will not earn any revenue from your ads.

Deduct earnings:

This means that Google will deduct some or all of your earnings from your Adsense account for when the violations occurred. You will still receive the remaining earnings in your next payment cycle, but you may see a significant drop in your income.

Cancel your account:

Google will permanently terminate your Adsense account and withhold any unpaid earnings. You cannot rejoin the program or create a new account with the same or similar information.

Why is my Google AdSense account suspended?

Google may suspend your Adsense account for various reasons, but they all fall under two main categories: invalid traffic and policy violations.

1. Invalid Traffic

Any clicks or impressions on your ads that are not the result of real people interested in your content or ads are considered invalid traffic. Invalid traffic can be intentional or unintentional, and it can come from various sources, such as:

Click fraud:

This is when someone deliberately clicks on your ads multiple times or encourages others to do so to inflate your earnings or harm an advertiser. You, your friends or family, hired clickers, bots, malware, or rivals can all commit click fraud.

Accidental clicks: 

This is when someone clicks on your ads by mistake or without the intention to visit the advertiser’s site. Poor ad placement, deceptive ad design, unintentional taps on mobile devices, or browser issues can all result in accidental clicks.

Automatic traffic

Automatic traffic is when non-human sources like bots, crawlers, spiders, or software programs view or click on your ads. You or other parties who use tools or scripts to manipulate your site’s traffic or ad performance can generate automated traffic.

Invalid traffic harms publishers and advertisers because it reduces the quality and value of the ad network. Google uses sophisticated algorithms and manual reviews to detect and prevent invalid traffic and protect the integrity of the Adsense program. If Google finds any evidence of invalid traffic on your site or in your ad traffic, they may suspend your account and deduct any earnings that result from it.

2. Policy Violations

Policy violations refer to any actions that breach Google’s Adsense policies or terms of service. These policies ensure that the Adsense program is safe, legal, and beneficial for everyone involved: publishers, advertisers, and users. Some of the most common policy violations that can lead to account suspensions are:

Prohibited content

When your site contains content that is against Google’s content policies, this is a content violation. Some examples of prohibited content are adult content, violent content, hateful content, illegal content, misleading content, gambling content, drug-related content, alcohol-related content, tobacco-related content, healthcare-related content, financial services content, etc.

Ad placement violations

Ad placement violations are when you place ads in ways that violate Google’s ad placement policies. Some examples of prohibited ad placements are

• placing ads on pop-ups or pop-unders,
• placing ads on pages with no content or minimal content,
• placing ads on pages that require login or registration,
• placing ads on pages that redirect users to other sites,
• placing ads on pages that interfere with site navigation or functionality,
• placing ads on pages that mimic system errors or warnings, etc.

Ad behaviour violations:

This is when you modify or manipulate the behaviour of ads in ways that violate Google’s ad behaviour policies. Some examples of prohibited ad behaviours are

• altering the code of ads,
• resizing or repositioning ads dynamically,
• changing the appearance of ads,
• hiding ads,
• refreshing ads automatically,
• generating impressions artificially,
• creating multiple ad units with the same type and size,
• using iframes to display ads,
• using pop-up blockers to interfere with ad serving, etc.

Ad format violations

Ad format violations occur when you use ad formats that violate Google’s ad format policies. Some examples of prohibited ad formats are

• using text ads as images,
• using images as text ads,
• using animated images as text ads,
• using misleading images as text ads,
• using images that resemble download buttons as text ads,
• using images that contain phone numbers as text ads,
• using images that contain email addresses as text ads,
• using images that contain URLs as text ads, etc.

Google monitors and enforces its policies and terms of service regularly and rigorously. If Google detects any policy violations on your site or in your ad traffic, they may suspend your account and withhold any earnings that result from them.

What Not To Do Because Of Your Google Adsense Suspended Account

Suppose you receive a notification from Google that your Adsense account has been suspended for invalid traffic or policy violations. In that case, you may feel frustrated and tempted to take some actions that could make things worse for you. Here are some things that you should not do because of your Google Adsense suspended account:

1. Do not ignore the notification.

Google will send you an email and a message in your Adsense account explaining why they suspended your account and what steps you need to take to resolve the issue. Do not ignore these messages or delete them without reading them carefully. They contain important information and instructions you need to follow to restore your account or appeal the decision.

2. Do not contact Google repeatedly.

If you have any questions or concerns about your account suspension, you can contact Google through their help centre or online forum.

However, do not contact them repeatedly or send them multiple messages about the same issue. This will not speed up the process or change their decision. It will only annoy them and reduce your chances of getting a positive response.

3. Do not create a new account

If Google permanently cancels your account due to invalid traffic or policy violations, do not create a new account. You might believe you can create a new account with a different name, email address, or website if Google permanently cancels your account due to invalid traffic or policy violations.

However, this is against Google’s terms of service and will only result in another account suspension or cancellation. Google has sophisticated ways to track and link accounts that belong to the same or related publishers.

If you want to rejoin the Adsense program, follow the proper appeal process and await Google’s approval.

4. Do not use other ad networks.

You might think you can use other ad networks to monetize your website. At the same time, you wait for Google to restore your account if it has temporarily suspended it due to invalid traffic or policy violations.

However, this is also against Google’s terms of service and will only result in further penalties or permanent account cancellation.

Google does not allow publishers to use other ad networks that display ads similar to Google’s ads on the same pages where Google’s ads are shown.

If you want to use other ad networks, you must remove Google’s ads from your site completely and comply with their policies and terms of service.

How to Fix the Google Adsense Account Suspension Issue

If you take the following actions, you might be able to resolve the problem and get your account back if Google has suspended it for illegal traffic or policy violations:

Identify the source of the problem:

The first step is to identify the source of the invalid traffic or policy violations that caused your account suspension. You can use Google’s tools and reports, such as

• Analytics,
• Search Console,
• AdSense Dashboard,
• Policy Center, etc.,

to analyze your site’s traffic and performance and determine where the problem originated. You can also check your site’s content and layout to see if anything violates Google’s policies or terms of service.

Remove the problem: 

The next step is to remove the problem from your site or ad traffic as soon as possible. You can do this by,

• deleting or modifying any content that violates Google’s policies,
• changing or removing any ad placements that violate Google’s policies,
• fixing any technical issues that cause invalid traffic or accidental clicks,
• blocking any sources of invalid traffic such as bots or clickers, etc.

You can also use Google’s tools and reports to monitor your site’s traffic and performance and ensure the problem does not recur.

Notify Google:

The final step is to notify Google that you have fixed the problem and request that they review your site and restore your account. You can do this by filling out an online form that Google will provide in their notification email or message.

You need to provide as much information and evidence as possible to prove that you have resolved the issue and comply with Google’s policies and terms of service.

You also need to be honest and sincere in communicating with Google, explaining what caused the problem and what steps you have taken to prevent it from happening again.

How To Submit An Appeal For Google AdSense Suspension Carefully

If you carefully follow these guidelines, you might be able to submit an appeal for Google Adsense suspension if Google has permanently terminated your account due to invalid traffic or policy violations:

Wait for 30 days.

You cannot submit an appeal immediately after Google has cancelled your account. You must wait at least 30 days before you can fill out an online form that Google will provide you with in their notification email or message. This is because Google needs time to review your account history and activity and decide whether they will reconsider their decision.

Review your site and traffic.

Before you submit an appeal, you need to review your site and traffic thoroughly and ensure there is no evidence of invalid traffic or policy violations on your site or in your ad traffic.

You must also ensure that your site complies with all of Google’s policies and terms of service and provides value and quality to your users and advertisers. You can use Google’s tools and reports, such as Analytics, Search Console, AdSense Dashboard, Policy Center, etc., to analyze your site’s traffic and performance and determine if anything needs improvement or correction.

Prepare your appeal:

When you submit an appeal, you must provide as much information and evidence as possible to convince Google that they made a mistake in cancelling your account and that you deserve a second chance.

You need to explain what caused the invalid traffic or policy violations on your site or in your ad traffic, how you discovered and fixed the problem, what steps you have taken to prevent it from happening again, why you think that your site is suitable for the Adsense program, etc.

You also need to be honest and sincere in your communication with Google and admit any mistakes or errors you have made.

How to Avoid AdSense Account Suspension in the Future

If you want to avoid Adsense account suspension in the future, you need to follow these best practices:

Read and follow Google’s policies and terms of service:

The most important thing is to read and follow Google’s policies and terms of service carefully and regularly. These policies are updated frequently and reflect the latest standards and requirements for publishers who want to participate in the Adsense program.

These policies can be found on Google’s website or in your Adsense account dashboard. You can also sign up for email alerts or newsletters from Google that inform you about any changes or updates in their policies or terms of service.

Monitor and optimize your site’s traffic and performance.

The next thing is to monitor and optimize your site traffic and performance regularly using Google’s tools and reports such as Analytics, Search Console, AdSense Dashboard, Policy Center, etc. These tools help you understand how your site performs regarding user engagement, ad revenue, quality, relevance, etc.

They also help you identify any issues or problems affecting your site’s traffic or performance, such as invalid traffic sources, low-quality content, poor ad placement, technical errors, etc. You can use these tools to fix any issues or problems immediately and improve your site’s traffic or performance accordingly.

Create high-quality content: 

The last thing is to create high-quality content for your site that provides value and quality to your users and advertisers. High-quality content is original, relevant, useful, informative, engaging, entertaining, etc. It attracts more users interested in your content or ads and generates more organic traffic for your site. It also complies with all of Google’s content policies, such as

• avoiding prohibited content categories,
• Following editorial standards,
• Respecting intellectual property rights,
• disclosing sponsored content, etc.

What Should You Do If Your Review Request Is Rejected?

Depending on the course of action Google took on your account, you might still have some options if you submitted a review request for your account suspension or cancellation for erroneous traffic or policy violations:

If they disabled ad serving on your site temporarily, you could try again after some time (usually 30 days) by fixing any remaining issues and submitting another review request using the same online form they provided you earlier.

You can also contact them through their help centre or online forum and ask them for more details or guidance on resolving the issue. However, you should not contact them repeatedly or send them multiple messages about the same issue, as this may annoy them and reduce your chances of getting a positive response.

If they deducted earnings from your account, you cannot appeal this decision as it is final and irreversible. You will still receive the remaining earnings in your next payment cycle, but you may see a significant drop in your income.

You should focus on preventing further deductions by following all of Google’s policies and terms of service and regularly monitoring and optimizing your site’s traffic and performance.

If they cancel your account permanently, you cannot appeal this decision, as it is also final and irreversible. You will not receive any unpaid earnings, and you will not be able to rejoin the program or create a new account with the same or similar information.

You should look for other ways to monetize your site, such as using other ad networks like ezoic, affiliate programs, sponsored posts, donations, subscriptions, etc.

However, you should ensure that these methods comply with all of Google’s policies and terms of service and do not interfere with their ads or services.

Why does Google suspend Adsense accounts?

Google suspends Adsense accounts for invalid traffic or policy violations because they want to protect the integrity and quality of its ad network and ensure that it is safe, legal, and beneficial for everyone involved: publishers, advertisers, and users.

Publishers benefit from Adsense because it allows them to monetize their sites easily and effectively by displaying relevant ads from Google’s network of advertisers and earning money when their visitors click on them.

Advertisers benefit from Adsense because it allows them to reach millions of potential customers interested in their products or services by showing their ads on sites that match their target audience, keywords, or topics.

Users benefit from Adsense because it allows them to access free, high-quality content on various sites across the web and see ads that are relevant, useful, or interesting to them.

However, suppose some publishers violate Google’s policies or terms of service by generating invalid traffic or displaying prohibited content on their sites. In that case, they harm themselves, advertisers, and users.

They harm themselves because they risk losing their OK. I will continue writing the article based on the outline you provided.

They harm themselves because they risk losing their Adsense account and income permanently and damaging their reputation and credibility as publishers.

They cause harm to advertisers because they waste their money and resources on ads that real people interested in their goods or services do not see or click on.

They harm users by degrading their experience and trust on the web by showing them irrelevant, inappropriate, or misleading ads.

Therefore, Google suspends Adsense accounts for invalid traffic or policy violations to prevent these harms and maintain the quality and value of their ad network for everyone involved.

Conclusion

Google Adsense is a great way to monetize your website or blog, but it comes with some rules and responsibilities you need to follow as a publisher. If you violate Google’s policies or terms of service by generating invalid traffic or displaying prohibited content on your site, you may face account suspension or cancellation by Google. This can have serious consequences for your site and income.

To avoid Adsense account suspension in the future, you need to read and follow Google’s policies and terms of service carefully and regularly, monitor and optimize your site traffic and performance regularly using Google’s tools and reports, create high-quality content for your site that provides value and quality to your users and advertisers, and avoid any actions that may cause invalid traffic or policy violations on your site or in your ad traffic.

Suppose Google suspended or cancelled your account for invalid traffic or policy violations. In that case, you may be able to fix the issue and restore your account if you identify and remove the problem from your site or ad traffic, notify Google that you have fixed the problem and request them to review your site and restore your account, or submit an appeal for Google Adsense suspension carefully if your account has been permanently cancelled.

Nevertheless, depending on their action on your account, you might not have any other options if Google rejects your review request or appeal. You may have to look for other ways to monetize your site, such as using other ad networks, affiliate programs, sponsored posts, donations, subscriptions, etc. However, you should ensure that these methods comply with all of Google’s policies and terms of service and do not interfere with their ads or services.

We hope this article has helped you understand why your Google Adsense account was cancelled, how to fix it, and how to avoid it. If you have any questions or comments, please share them below.

FAQs

Here are some frequently asked questions about Google Adsense account suspension: